Hootsuite - Sparkcentral
The digital marketing company founded by the creator of Hootsuite needed a tool to manage their social media efforts. Since an existing tool with all the required functionalities didn’t exist, they developed it themselves.
Today, Hootsuite is a leading name in social media management, providing businesses with valuable insights into their social media performance. These insights enhance social listening and marketing efforts, leading to actionable strategies and measurable business impact.
What software needs did Hootsuite have?
Hootsuite sought to enhance their platform to boost customer satisfaction by optimizing business communication through social media and messaging. To accomplish this, they needed to extend their existing platform, Sparkcentral, with additional features.
At Kunlabora, we supported this expansion by enhancing Sparkcentral, a customer care platform that facilitates seamless interaction between companies and their audiences. We integrated the platform with a wide range of applications, including X, Instagram, Messenger, Telegram, Viber, Mailgun, and WeChat, enabling organizations to manage conversations across various messaging channels and social media networks effectively.
What functionalities does Sparkcentral offer?
Sparkcentral provides Hootsuite with a range of valuable functionalities:
- Centralized Management: Companies can manage all their support channels—social media and messaging services—from a single platform.
- Unified Customer Data: By consolidating customer data in one place, Sparkcentral accelerates the resolution of questions and issues.
- Comprehensive Insights: The platform offers robust reporting and analytics capabilities, enabling companies to set goals, conduct surveys, and gain detailed insights into their customer care operations.
- Efficient, Personalized Communication: Customizable bots and automation features facilitate efficient and personalized interactions with customers through Sparkcentral.
Customizing features while keeping the digital platform functional
Throughout the project, Kunlabora’s experts collaborated closely with Hootsuite’s product engineers to ensure the optimal implementation of new features.
Our team also conducted extensive testing of the new platform, thoroughly analyzing both the code and the application itself. This rigorous process allowed Sparkcentral to remain operational while we continuously refined and adjusted the system.
Do you have an existing digital platform that needs an upgrade, or are you seeking a custom software solution tailored to your specific needs? Let our experts assist you! With extensive in-house experience, we can ensure a smooth and effective software implementation.
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